![]() Given that the Messages app (used to send iMessages and SMS) is the most-used app on iPhones, Apple is clearly looking to tie its existing user base in even more tightly. It will be able to send audio or video messages (which will expire after two minutes unless you opt to keep them), and group chats have been made simpler to participate in and leave. ![]() IMessage, Apple's proprietary messaging service (which sends messages encrypted on the data channel – so your phone can send messages via Wi-Fi as well as the mobile phone network) is getting a steroid injection. Also notable: DuckDuckGo, the tiny but privacy-sensitive search engine, will for the first time be available as a search engine option for both OS X (in the upcoming version, called "Yosemite") and iOS 8. ![]() By contrast there were plenty more mentions for Microsoft's Bing search engine, which will provide translation in iOS 8. Google was mentioned a total of two times during the two-hour keynote. Half of new iOS users in China were previously on Android, he said.) Chief executive Tim Cook spent some time talking about how many people Apple had persuaded to shift away from Google's Android mobile software to use iPhones and iPads (130 million in the past 12 months, he said – which, given that Apple sold 230m iOS devices in the same time, is quite a sizeable proportion. Google doesn't seem to be flavour of the month in Cupertino. The search engine that shall not be named Noticeably, Apple didn't announce any new hardware – no new computers, no new phones (though those weren't expected it releases those towards the end of the year, when people spend more), no "iWatch", no wearable fitness band, no new version of the Apple TV and nothing to do with Beats – apart from a phone call to Dr Dre by Craig Federighi, the head of software. IOS 8, which will be released in the autumn, will include a "Health kit" to organise data from fitness and health devices in a single place it will also let you control connected smart home gear such as garage doors, smart light bulbs and door locks, and other internet-connected devices that comply with an Apple specification.
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